Designed to Succeed

Last evening I attended a lecture cum discussion with the brilliant designer Neil Foley.
He’s an unassuming talented young man, who’s been behind some of the most innovative things that have emerged from India in recent times. He’s been behind the EDGE, the slimmest watch in the universe, the FLIP, another cool creation from TITAN, the FAST TRACK sunglasses, etc. And he seemed pleasantly surprised that I followed his work.

His name first came to my notice when he won an award at a worldwide design contest for designing a foldable bicycle. And since then he’s gone from strength to strength.

His creations span household products from this foldable chair to this awesome floor lamp.

And when he explains the thought that went into each of the creations especially the ones at TITAN which have seen great success, its like function and form are in tandem. Good engineering anyone would be proud of. And hell, forget his creations as products, even the packaging for his products is chic. This fruit bowl was designed to ensure that the user always is motivated to finish his fruit. And there are several such. I shall stop raving here and let you discover Neil’s world for yourself.

Thanks to Oxford Book Store for arranging such talks. And just 2 days ago, I got Karnad to autograph my books. Can hardly wait to see what’s coming next.